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SUBWAY®, the world’s largest submarine sandwich chain, trusts Finsbury Green to deliver full retail campaigns to over 1600 stores in Australasia each year.

Story

Finsbury Green has been providing Subway campaign management expertise, brand management, print management along with fulfillment and distribution since 2012.


Solutions

Increased speed to market
Finsbury Green routinely executes nine full retail campaigns to over 1,600 stores in Australasia each year, all of which are picked, packed and kitted, based on individual store planograms. Every delivery is bespoke.

We have a complete understanding of how to activate point-of-sale products to Subway outlets. Our success is about ensuring Subway’s deadlines are met every time and we achieve this with great time-saving solutions like Grab, our specialised virtual warehousing inventory software.

Driving efficiencies through consolidation of print and logistics while managing the data of daily store updates is how we achieve it.

Reduced buying costs
All point of sale products including, menu panels, window clings, flyers, strut cards and floor stands, to name just a few, are sourced from our accredited supply chain by our Account Management Team through Sourceit, our sourcing software.

Sourceit drives greater transparency and contestability. It disrupts the comfort of existing supplier relationships by providing contestability, cost savings and real value for money that all retailers want.

POS and production management expertise
On many occasions during this partnership we have collaborated with Subway on product development for specific campaigns including loyalty cards with unique QR codes, unique scratch and win tickets connected to an online redemption program and improved electrostatic decals for more efficient application to store windows.

Our innovation and ideas help Subway differentiate themselves in the market. Each project requires our experts to collaborate with Subway and their creative agencies to provide stock options, point of sale creative concepts, security management and quality assurance workflows while keeping the production and logistics costs to a minimum.

While every retailer’s challenges may be slightly different, the value we bring is consistent.

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