The bad news for marketers worldwide is that consumer use of ad blocking is rising dramatically to nearly 200 million.
The estimated loss of global revenue due to blocked advertising during 2015 was $21.8B.
While marketers were only just starting to understand the return on investment (ROI) on digital marketing, the ROI is now going to get worse, as the industry faces a challenge from its own technology space.
Don’t worry, it gets worse! According to PageFair in their published study The 2015 Ad Blocking Report in conjunction with Adobe, ad blocking grew by 41% globally in the last 12 months.
The report also suggests that growth in ad blockers is set to rise with the ability to block ads likely to become an option on the new iOS 9 mobile which will drive a steady rise in the months to come. Currently Firefox and Chrome lead the mobile space with 93% share of mobile ad blocking.
But whatever side of the debate you’re on, this report indicates that the practice is escalating as fast as sites are slowing with the burgeoning weight of ads.
Ad blocking grew by 41% globally in the last 12 months.
Firefox and Chrome lead the mobile space with 93% share of mobile ad blocking.