Our technology will take the headaches and costs out of delivering your time critical campaigns.
Here’s how we can boost the speed to market of products into your sales channels.
Centralise campaign data
Launch, our campaign software, is the single source of truth that centralises campaign management data and eliminates annoying and inefficient spread sheets!
Launch reduces costs and saves time by allowing concurrent user access to data, removing data duplication and eliminating errors. It also increases productivity and personal accountability with automated milestones and alerts, calculation of production quantities and dispatch schedules.
Faster speed to market
Launch processes high volumes of entries with the ability for multiple users to work on single and multiple campaigns simultaneously. Most importantly, it tracks the progress of a campaign against milestones in real time.
For example, campaign data entry close off, artwork upload, dispatch schedule generation, supplier delivery, fulfilment, dispatch and in-store based on the campaign go live date.
Launch can upload campaign elements and images to instore planogramming programs. The planogramming tool can then be used by stores to view where material is placed in store. At a glance, you can view each campaign store by store, confirming planogram compliance.
Launch is flexible and allows for rapid customisation, embedding customer specific business logic, processes and knowledge into the system.
It will cost and execute campaigns quickly and accurately by automating products codes, product quantities based on the distribution profile and dispatch schedules, while referring to agreed fixed rate cards.
Campaign details can be entered rapidly, validated against customer specific business rules. Importing address lists from third party systems also saves time. Automated dispatch schedules are simply generated from individual store planograms.
Execute demanding campaigns
At Finsbury Green, we work with a wide-ranging group of customers with very demanding needs and make their campaigns happen!
We manage multi-product campaigns ranging from a few items to hundreds of individual components, within extremely tight deadlines, delivered to numerous retail stores and outlets across the country.
The single source of truth for campaign management.